The brief
Kestrel needed launch content that beginners could follow and pilots would respect.
What I made
- Two Reels, each built around one feature
- A tutorial cut for Kestrel’s product page
- A Q&A in Stories on launch day
Work · Drone launch · Fjordland, Norway
Kestrel Drones
A palm-sized drone, a fjord and one take that shows what it can do.
Results
As reported at the end of the campaign. Views and interactions are from Instagram; inquiries are direct messages and replies.
- 1.1Mviews in launch week
- 92Klikes, comments and shares
- 3,800clicks to the product page
- 600+product questions answered
Rhea explained the drone better than our own launch video.Head of brand, Kestrel Drones (sample)
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