The brief
Halden wanted to be the base for a first trip to Tokyo, not just a place to sleep.
What I made
- A night-to-morning Reel
- A city guide in Stories
- Room and dining stills
Work · City hotel · Tokyo
Halden Hotels
Forty-eight hours in a city that never sleeps, from a hotel that lets you.
Results
As reported at the end of the campaign. Views and interactions are from Instagram; inquiries are direct messages and replies.
- 390Kviews in the first week
- 29Klikes, comments and shares
- 1,100clicks to rooms
- 280+direct questions
Exactly the guest we want, telling exactly the story we wanted told.Brand lead, Halden Hotels (sample)
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