The brief
Polar Line wanted to move people from "one day" to booking a departure.
What I made
- A 90-second film and a 45-second Reel
- Interviews with the expedition team
- Daily Stories from the ship
Work · Expedition cruise · Antarctic Peninsula
Polar Line
Ice, silence and the people who guide you through it.
Results
As reported at the end of the campaign. Views and interactions are from Instagram; inquiries are direct messages and replies.
- 880Kviews in two weeks
- 70Klikes, comments and shares
- 960+trip inquiries
- 2,600clicks to departures
Bookings we could trace straight back to her film.Marketing, Polar Line Expeditions (sample)
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